Sometimes in your life you are fortunate to be at the right place at the right time and so it was for me on Twitter in 2009. I began tweeting in March ‘08 to follow @claytonbell during the birth of his daughter Caroline. From the start I was amazed being able to share in the excitement of Caroline’s arrival.  The same same energy and excitement continues and is ignited almost daily in communicating with those whom I now count as some of my closest friends via Twitter: the #PositivePosse.

No coincidence, it is only divine intervention through innovation that brings the unique talents, creativity and personalities together that make up the PositivePosse. Interesting enough no one person ever said “let’s form the group” or let’s call ourselves the PositivePosse” or “let’s include so and so,” it was nuclear fusion social media style. Long before the introduction of Twitter lists, we formed global bonds of friendship and compassion beginning in early 2009. With friends connected from Sydney Australia, to Ontario, Canada, the PositivePosse is what I often refer to as the GlobalGreats. While there are numerous followers and many other great Twitter friends, allow me to highlight the original PositivePosse crew:

@Iconic88 and @Bridget_Cooks – Sydney, Australia: Our Chief Happiness Officer and The InternetChef. There are no finer folks to be first to start a new day on the planet than these two.

Global Greats

@nlupus – Minsk, Belarus: Sasha is a young, smart gent talented in technology and social media innovation.

@funkysteph – Luxembourg: Steph knows information technology; she shares and inspires with her communications daily.

@ph1lm – Cambridge, England: Phil is a great encourager with a caring heart, which is a great talent combined with his web development.

@juliarosien – Ontario, Canada: Julia is the epicenter of energy and combines it with fun. Julia is a talented and spirited communicator personally and professionally.

@stacijshelton – Akron, Ohio: Staci is the superstar of compassion and caring. She goes way beyond networking, she builds strong relationships. Twitter lights up when she logs on.

@aceconcierge – Wilmington, NC: Suzie recently moved from the NE to the North Carolina. She is a master at getting the task done; with a little jolt of java she will literally kick it up a notch. She brings a smile with the fun.

@CoachCharrise – South Bend, Indiana: A treasured friend and talented life coach. Charrise’s advice sets new heights and opens new opportunities continuously. She speaks and writes truth fearlessly.

@johnlusher – Roanoke, Virginia: John is a proven technology connector and social media strategist. He puts his heart into all he does.

@vincenthunt – Albany, Georgia: look up creativity in the dictionary you will find Vincent’s avatar. Innovative, thinker, visionary, collaborator, gentleman genius. He is and has an amazing spirit.

@jerry_cohen – New York, New York: Jerry is an attorney who is informed and innovative in a very positive way. He understands how the value of social media can be an asset to businesses and individuals.

@tkpleslie – Minneapolis, Minnesota: Leslie is a gifted writer and social media leader for the furniture industry. Her passion and talent is evident in every post.

@sandyguerriere – Wilmington, NC: author, photographer and writer, Sandy shares her talent in both her local and online community.

@bkmacdaddy – Tallahassee, FL: Brian knows how to bring social media communication to life. Multi-talented and works to get it right and sings too.

Log on just about any morning shortly after 5:00 am and you will see #PositivePosse sharing a cup of coffee and encouraging one another for the day ahead. Our friendships have meant business opportunities, collaboration, sharing, laughter, compassion and the start of life-long relationships. Much has been written about the power of social media but I sincerely doubt there is a better example of global communication and friendships than those forged through the #PositivePosse.

Our circle of friends continues to grow and include countless others whom we look forward to tweeting with on Twitter. No doubt these friends and the PositivePosse serve strong year ’round, which makes for a positively tweet year!

It seems like many of us go to extravagant efforts to prepare for the holidays or a special event that we are hosting. Sometimes the planning and work for these seasonal celebrations will begin months in advance with some deep cleaning. Internally the deep cleaning may involve closets and carpets, while externally the deep cleaning means pressure washing the hard exterior.

I am not one to typically enjoy intense cleaning chores, but I found pressure cleaning to be different. The repetitive process of waving the water wand over the targeted area involves strength and steadiness. The act of pressure washing is deceptively relaxing while accomplishing cleansing of dirt build up that has gone unnoticed over time. Every now and then you may have to focus on a particularly tough spot, but the results are always rewarding.

The pre-holiday pressure washing made me realize how we also need some seasonal pressure cleaning in our work and personal lives. Pressure washing covers targeted areas and usually takes time on task for the best results. Sometimes it takes a focused stream of pressure to help us get rid of some our own built up soil or some of the hard to get spots. The intense pressure of the cleaning wand, regardless of it’s form, might even sting a bit at times.

So where do you need some personal pressure cleaning? To keep our hard exterior shining from the inside out, I recommend an occasional pressure wash – the end result is well worth the time and stinging of the chore.

I have found that some books arrive at just the right time in my life; that is clearly the case with Fearless by Max Lucado. Amidst all of the uncertainty surrounding us today it is easy to be frozen in fear for any multitude of reasons. Lucado’s latest book does a good job of covering numerous aspects of fear while staying focused throughout.

In order to imagine a life without fear, we first must comprehend why we are afraid? While fear may seem elementary to understand, Lucado offers his trademark style of using a systematic uncovering of the roots of fear without rehashing old clichés. I was still in Chapter 1 when I totally struck by the following: “Fear never wrote a symphony or poem, negotiated a peace treaty, or cured a disease. Fear never pulled a family out of poverty or a country out of bigotry. Fear never saved a marriage or a business. Courage did that. Faith did that.”

Lucado does an excellent job of sharing how fear surfaces in the seasons of our life from childhood to the senior years. Beyond just identifying fear, the book has both a scriptural and common sense approach to breaking out of the prison of fear. Fleeing fears from the depths of ocean all the way to alien abduction, Lucado helps the reader to identify the origin of our fears while sharing true and timeless wisdom to live a life unshackled.

Fearless is a good quick read; it is one of those books to keep on active reading rotation. There will be times when I pull this one back out for encouragement and elevation of attitude. It seems to me that Fearless was written and released at a time when our battles with fear are raging; as Lucado shares, it is time to battle and conquer them.

If you are outside of a relationship, the very thought of getting engaged can quickly strike fear. Like personal relationships, those formed on-line or virtually in social networking communities function very similar to those we forge in person. There is an unspoken expectation of protocol and etiquette from those in the relationship along with some good advice to adhere to the appropriate rules of engagement.

We all function and exist in a multitude of relationships – the people, settings and structures of which form the rules for each accordingly. We learn in relationships, both personal and those in social networking communities, there are common sense rules; yes there are some unwritten rules. I have learned the unwritten rules are the ones you typically learn about after having become aware that you have violated one or more of them.

No different than it would be to butt into someone else’s conversation mid-sentence, the smooth entry for social networking is to listen first and then join in the conversation in an appropriate manner and time. Who is talking, listening, how and what is being said. Put your periscope up, look around, take a scan of the horizon. With a sense of perspective, you are much more likely to be on target in positively engaging the relationship for the short or long-term.

Successful engagement in social networking communities and on-line conversations begins with an awareness of the multiple paths to how we can get engaged. Assimilation and long term success in the relationship comes from working the right path and simply following the rules. Defining “engagement” would involve significant detailed direction, so allow me to share this excellent road map as a resource, courtesy of the ThinkMap Visual Thesaurus.

Growing your social networking relationships is rewarding in numerous ways. You have the ThinkMap, you know the rules…get the right perspective and get engaged.

Ever since I read Malcolm Gladwell’s The Tipping Point, I identified myself as a being a “connector.” As a connector, one of the great benefits of being actively engaged in social networking is the ever-present opportunity to link up with friends, both new and those with whom we have long-time trusted relationships.

Throughout 2009 I have been enjoying a growing camaraderie and close connection with a talented diverse group of fellow connectors via Twitter. Interestingly this group, now commonly known online as the #PositivePosse, was organized just like the venue it communicates in…virtually. No one person leads the group and no one person decided who else was going to be identified in the group – it all happened virtually, yet somewhat naturally. Relationships are being strengthened and solidified with every online post.

Shortly after 5:00 a.m. most every weekday mornings you will find the #PositivePosse gathering from all over the planet to start the day with encouragement and true compassion for one another. What is even more amazing is how our social networking entourage now includes visits, weekly calls, projects, business opportunities, fun, music, news, ideas, intel, insight, and inspiration that are shared among the entire group.

We cheer, laugh, work, think, recommend, refer, introduce and most of all we care for one another. True connectors don’t require a handshake or a hug to build and solidify relationships, we use compassion…it makes virtual relationships grow into valued friendships.

Where do you expect to receive the very best customer service? When asked that question, most people would likely respond a five star restaurant or hotel. For me, the most extraordinary customer service I have recently experienced came from a Tallahassee plumbing company, Keith McNeill Plumbing.

Needing a plumber for a house call is not typically described as a pleasant experience, but the personal and complete customer service I received was positively memorable. Starting with the call to office; I was greeted by name and asked when it would be convenient for me to have the visit scheduled, followed by an offer of a 20 minute advance notification call to my cell to allow my travel time from my office.

Like clockwork 20 minutes before the appointed time, I received the call from Keith McNeill’s office staff to notify me that the technician, Nathan, would be at our home at 2:00. When I pulled in the driveway, I was greeted by a clean cut, smiling plumber who extended his hand introducing himself as Nathan and he began to review the planned repairs.

I had called for two specific items, one of which I thought would be a minor repair and the other request which I anticipated to be more extensive. As I walked Nathan through the house, he was greeted by and quickly befriended our Shih Tzu, Bailey. Nathan took less than a minute to fix a small issue in a hallway bathroom. I then showed him the bigger concern where water leaked from the bottom of the toilet in the master bathroom. After a minute of exploration Nathan identified the source as small leak in a flex hose; another quick repair for what I thought was a major problem.

Having quickly resolved the two requests, he asked if there was anything else I would like to have him look at while he was here. I took advantage of the time and asked a couple of questions about a proposed sink replacement in the kitchen. Nathan asked what we had in mind, offered some related suggestions, took quick measurements, called his parts supplier, gave me an estimate and told me he was scheduled to be back in our neighborhood the next week and the replacement could be done at that time if we were ready. 

As he was writing up our ticket, he offered us a special discount for a residential promotion the company was offering. He also reviewed the invoice with me to see if I had any questions.  He then thanked me for calling Keith McNeill Plumbing and left me a postage paid evaluation card regarding the service call. A handshake and smile completed a very pleasant plumbing repair experience.

Already pleased with the plumbing repair, I was further impressed when two days later, I received a hand written card from Chase McNeill thanking us for our patronage, following up on the status of the repair and requesting us to keep Keith McNeill Plumbing in mind for any referrals.

So here I am, happy to make an intro to and giving Keith McNeill Plumbing a five-star rating for plumbing service in Tallahassee. The true measurement of excellent customer service is the unsolicited accolades from an impressed client/customer. Total teamwork from Keith McNeill Plumbing for the customer service win!

Ever notice how the proper perspective can help us adjust our outlook and attitude? Andy Andrews’ new book, The Noticer does just that.

A quick read through a variety of believable human situations  of how taking notice of the little things helps us fortify our most important relationships. Andrews provides readers with some sage advice from Jones, the lead character. Jones is a most unlikely resource to positively influence lives, which gives The Noticer a unique storyline.

Through Jones, Andrews offers timeless advice each of us can benefit from in our daily lives. The situations of each of the story’s characters Jones influences is believable in the times we live in.

The book from Thomas Nelson, Inc. offers reminders of how gaining the right perspective can allow us positively influence the lives of others. The Noticer is one to read and one to share with some special people in your life.

It takes two baby…it takes two baby…to make a dream come true.

Motown legend, Marvin Gaye and Kim Weston recorded this hit back in late 1966. It has remained popular through remakes by Otis Redding & Carla Thomas in ‘67 and by Rod Stewart & Tina Turner in ‘90. The tune remains a classic today.

The lyrics may be truer than ever when you think about mixing social/new media channels with traditional media resources. This struck me right in the eye at a Starbucks shop in a Target store in Tallahassee recently.

Caught my attention.

As I was adding Half & Half to my tall Pike, I had an on-the-spot social media “aha moment.” Starbucks has successfully blended the use of traditional collateral material along with a strong integration of social media to get multiple messages to consumers. Innovative new methods of delivery mixed with traditional media resources have successfully reinforced their brand and message – why else would you find multiple Starbucks brochures in a Target store or see @Starbucks posting on Twitter, having a corporate presence on Facebook or posting commercials on YouTube.

Today there are too many folks with a personal computer who are claiming to be social media experts. The truth is that your brand identity benefits most from professional expertise and know-how of the optimal use of traditional media resources with new/social media channels. Two types of media combined to gain consumer attention; making a dream of delivering billions of cups of brand-name java into a household name. Like Marvin & Kim have been singing for decades…it takes two baby, it takes two, to make a dream come true.

Jan '94

Do you believe dogs are man’s best friend?

This past week we lost one of our beloved family members, Hunter Abigail, our West Highland White Terrier (Westie.) For 15.5 years she had been a loving faithful friend.

Having a puppy from 8 weeks old is not much different than raising another child. Bred from championship stock, she was born in Ft. Walton Beach in a litter of 6 pups. In fact she had a brother, Rocky, who also lived in Tallahassee. Whether it was hanging out on porch or pool deck, traveling for the holidays or being chased by the children, she was great.

Hunter had a great veterinarian, Dr. Tom Davis, from the South Monroe Animal Hospital in Tallahassee, who affectionately referred to her as a “show girl.” This week Dr. Tom was right there with her as she passed away and he was a saint through out all of her days of care.

Hunter Abigail

No doubt we are dog lovers; Hunter was easy to love. Over 15 + years of being a faithful friend, there was never a day of regret of being her buddy. Hunter Abigail you will be missed.

Ever wonder what the smart marketing folks are doing in a downturn?

Like clockwork, when an economic recession lingers, then discussions begin on shrinking marketing efforts. It is time to dispel the urban legend about marketing budgets and economic elasticity. Now is a great time to get pick up some great deals and prime positioning for your marketing efforts.

If you knew many of your competitors were going to spend less time and effort getting their message out, would you consider it to be a good time to retreat with them? If you were running a marathon and the crowded pack of runners lessen the effort to pace themselves, your best move is to kick it up a notch and move forward – potentially positioning yourself out front.

In running the marathon, every move must be strategic so that no effort is wasted and you position yourself for the best finish. Marketing is no different. Smart efforts, best methods and a strong support team that has weathered the course will produce winning results. If you want to perform like a champion, look at what the marketing champions do during economic downturns.

You won’t find the word recession in a glossary of marketing terms. You won’t hear many champions talking about a successful strategy for retreat. Marketing – now is the time and it is a buyers’ market.